Resort Opportunities™ addresses the marketing and sales challenge you are facing with clear-headed analysis of your resources, constraints and options. We can take an "open field" approach to discover the relevant issues facing you, and provide comparative options for your decisions. We can take a "narrow vision" approach to identify factors that will impact the level of success and risk of a particular vision you are preparing to implement. We offer all of the services below individually or in combination.
Research and Development
Resort Opportunities ™ conducts confidential research on a variety of specific sales and marketing issues facing vacation ownership, fractional interest and resort developers.
Let Resort Opportunities™ review your site before you make project lasting land planning and architectural decisions that will impact your marketability and potential sales velocity. Have an estimate of the sales and marketing value of your site before making critical decisions. Don't get snookered into a property with little or no chance of success. Call us first!
Market Entry Studies
Resort Opportunities™ provides analysis of the nature of your market in advance of finalizing your product use plan. Why design an excellent product that will struggle to achieve complete sellout in your budgeted time frame? We help you solve problems before they occur. Call us. You'll be glad you did.
Product Use Plan Development
Resort Opportunities™ develops product plans that match the needs of your customers, the market environment, your budgetary constraints, sales velocity expectations and your proposed method of going to market. We back our recommendation with market penetration, competitive influence and other forms of analysis to arrive at the best use plan for your site, project and market. Use plan is not just architecture and hospitality - it is an integrated component in your ability to meet your planned results. Let us help you build a product your customers will buy!
Launch Positioning Evaluations
Resort Opportunities™ provides specific recommendations for the launch strategy and sequencing for your new project. We evaluate the various alternatives and present them to you. We analyze the relative strength and risk of your alternatives and provide an educated opinion of your best and most potentially successful approach.
Market Mix Analysis
Resort Opportunities™ provides the needed analytical research to assess the relative investment needed to develop your marketing infrastructure for optimal performance. Where you put your marketing dollar is critical, and we help you evaluate your options.
Urgency Creation Development
Resort Opportunities™ can analyze and develop urgency methods that match your product, your selling strategy, your sales team, your budgetary constraints, state and federal law. We develop ethical and effective methods of generating sales today. We work with all product types, including difficult open points programs.
Vendor and Supplier Analysis
Resort Opportunities™ sorts out the differences and relative benefits of your options when selecting vendors for sales and marketing services and installations. We assess your actual needs and match you with the service providers that will best achieve your goals within your time and budgetary constraints.